Launch CeraVe’s new Intense Moisturising Lotion across retail, sampling, digital and promotional touchpoints, creating a cohesive product launch experience designed to build awareness and drive engagement at shelf and in-store.

Senior Integrated Designer responsible for the design development, layout and finished artwork across the full suite of launch assets, ensuring consistent application of the campaign and brand guidelines across multiple formats and retail environments.

Developed and rolled out the creative across an extensive range of retail and promotional touchpoints, from a large-scale Ultra Beauty store takeover to sampling and POS assets. Applied the campaign across a Tonic/sample box kit, wobblers, cubes, hangsells, catalogue advertising and flyers, adapting the design to suit each format while maintaining a consistent and impactful product presence.

Ultra Beauty Store Takeover • Tonic/Sample Box Kit • POS • Wobbler • Cube • Hangsell • Catalogue Ads • Flyers • eDM • Digital Assets • Socials

Indesign, illustrator, photoshop