Develop a multi-channel launch campaign for Maybelline New York’s Colossal Bubble Mascara, rolling out across OOH, retail, digital and social channels.

Senior Integrated Designer responsible for adapting and rolling out the campaign across multiple formats and environments, from large-scale OOH and retail executions through to digital and social assets, taking artwork through to final production.

Integrated product launch spanning 30+ OOH sites alongside Big W retail and digital activations, with creative adapted across multiple formats, sizes and applications.

OOH • Big W floorstand • Big W Hot Spot • eDM • Social assets • Catalogue advertising • Window Signage • Decals

Indesign, Illustrator, Photoshop