About me
I’m a Senior Graphic Designer with 20+ years’ experience across agency and corporate, based in Ocean Shores, just north of Byron Bay, in the Northern Rivers of NSW. For the past 15 years, I’ve worked remotely from my home studio with creative teams across Australia and New Zealand.
I specialise in turning creative and strategic briefs into clear, considered visual communication across print, digital, retail, packaging and large-format applications.
I have a highly refined eye for typography, layout, hierarchy and structure, combined with strong technical knowledge of finished art, print production and production-ready artwork.
I’ve worked across national and global brands, developing and rolling out integrated campaigns from concept and visual direction through to final delivery.
Highly organised and self-directed, I’m comfortable managing multiple projects, brands and deadlines, collaborating with stakeholders and suppliers while keeping a close eye on the detail.
What I do
I turn creative ideas and briefs into well-crafted, production-ready design across print, digital, packaging, POS, retail and environmental applications.
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End-to-end print design from concept through to press-ready artwork, backed by strong technical knowledge of finished art, prepress, stock and print finishes.
I also work extensively across long-form documents including tenders, annual reports, catalogues and capability statements, with advanced InDesign knowledge across grids, styles, masters, indexing and pagination.
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Digital design across websites, social media, web graphics, eDMs, presentations and OOH, with consideration for platform specifications, accessibility and commercial objectives.
I also design and build Squarespace websites from the ground up, with a focus on clear structure, user flow and straightforward ongoing management.
Supporting skills include photo retouching and product mockups for campaigns, presentations and internal sign-off.
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Taking a core creative and rolling it out across multiple formats, specifications and channels is where I’m at my best.
I’ve managed campaigns across print, digital, environmental, in-store, OOH, social and eDM, working from master artwork through to final output and ensuring consistency across every execution.
My methodical approach keeps the detail under control, even across complex, fast-moving projects with multiple deliverables, formats and deadlines.
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Experience across the full range of POS formats including floorstands, gondola ends, wall units, hotspots, shelf strips, wobblers, hangsells, mesh ends and decals.
I design POS that communicates clearly, follows brand guidelines and works within the practical requirements of real retail environments – from initial artwork through to production and installation.
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Complex packaging artwork across multiple SKUs and formats, maintaining consistency while delivering precise, production-ready files.
I’m experienced in working with regulated packaging requirements, including pharmaceutical and sunscreen products, ensuring mandatory information is accurately presented and artwork meets production specifications.
I’m also experienced with special finishes including foiling, embossing, spot varnish and specialty inks, with careful file preparation to ensure quality at shelf.
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Brand identities that are clear, cohesive and practical to apply — from logos, colour palettes and typography systems through to brand guidelines.
With a strong production background across print, packaging and digital, I develop identity systems that work consistently across different formats and touchpoints, from initial concept through to practical application.
How I work
I bring a structured and considered approach to every project, with clear communication, strong organisation and a practical understanding of how design gets made. I interpret briefs carefully, work collaboratively, solve problems as they arise and take projects through to final delivery.
Whether it’s a single piece of artwork or a complex campaign with dozens of executions, I’m comfortable taking ownership, managing the detail and keeping things moving.
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Adobe Creative Cloud — advanced proficiency across InDesign, Illustrator and Photoshop.
Extensive experience across print and digital production workflows, including production-ready artwork, prepress, complex dielines, file preparation, and stock and finish specification.
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Digital asset design and layout using InDesign, Photoshop and Figma, with a strong understanding of hierarchy, structure and user flow.
Figma is used for wireframing, prototyping and website planning. I’m continuing to develop my skills across auto layout, components, instances and prototyping.
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I use AI tools including ChatGPT, Claude, Midjourney and Adobe Firefly to support ideation, visualise concepts, explore options and streamline production workflows.
Used practically and purposefully, they’re another set of tools in the design process — supporting experience, judgement and craft rather than replacing them.
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Comfortable working across agency and corporate environments, collaborating remotely with internal teams, clients and external suppliers.
Proficient in Microsoft Office, including PowerPoint, Word and Excel, with experience using Teams, Jira, Monday and SharePoint for communication, project management and file management.
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"Kim has been doing graphic design for me since 2015 and is absolutely incredible. She always works to deliver what you want and need, in a timely fashion and at an extremely reasonable rate. Her work and way of working with her clients is outstanding. I cannot recommend her highly enough."
— TAMARA SMITH, MP, MEMBER FOR BALLINA GREENS
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"Kim is a talented and efficient graphic designer with a keen eye for detail and a flexible approach to meeting client needs. We have worked together on a number of conservation-related design projects and Kim always delivers a quality product on-time and on-budget."
— SAMANTHA MORRIS, COPYWRITER, WOMBAT CREATIVE
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"Kim has been working closely with our team to design a range of products for Rainforest 4 Foundation. Kim designs for print, digital, web, and social media and we’re thrilled with her service, her dedication to the cause, and her commitment to flexibility and fast turn-around."
– KELVIN DAVIES, FOUNDER, RAINFOREST 4 FOUNDATION