SENIOR GRAPHIC DESIGNER • BYRON BAY • NORTHERN RIVERS
20+ years delivering end-to-end visual communication and brand storytelling across print, digital, in-store and environmental touchpoints.
Experience that gets it right the first time.
From initial brief through to technically precise, production-ready artwork. Based in Ocean Shores, Northern NSW, I work with agencies, in-house teams and businesses of all sizes – delivering work that’s consistent, on-brand and holds together across every touchpoint.
What I specialise in
I help brands turn ideas into well-crafted design that works across every format and touchpoint, from single-piece jobs to large-scale campaign rollouts. With a highly refined eye for typography, layout and complex information design, I specialise in translating complex information into clear, consistent visual communication that holds up in the real world.
Print & Production
End-to-end print design from concept to press-ready artwork. Strong technical knowledge of finished art and print production, including complex packaging dielines and special finishes – final artwork that holds up under scrutiny.
Long-form document specialist across tenders, annual reports, catalogues and capability statements with advanced Indesign knowledge including masters, grids, styles, indexing and pagination.
Digital & Web
Digital design across website skins, social media, web graphics, eDMs, presentations, OOH and animated GIFs – all created with platform specifications, accessibility and commercial impact in mind.
I also design and build Squarespace websites from the ground up, with a focus on structure, user flow and ongoing maintainability.
Supporting services include photo retouching and product mockups for campaigns, presentations and internal sign-off
Packaging
I specialise in complex packaging dielines, adapting creative across multiple SKUs and delivering precise, production-ready artwork.
Familiar with regulated packaging requirements including pharmaceutical and sunscreen compliance, ensuring mandatory information is accurately presented.
Extensive experience across special print finishes – foiling, embossing, spot varnish and specialty inks – with meticulous file setup that ensures consistency and quality at shelf.
Point of Sale
Across the full range of POS formats – floorstands, gondola ends, wall units, hotspots, shelf strips, wobblers, hangsells, mesh ends and decals.
Every solution is designed to communicate clearly, align with brand guidelines, and work effectively in real retail environments.
Artwork delivered print-ready with an understanding of the production and installation requirements each format demands.
Campaign Rollout
Rolling out a core creative across multiple formats, specs and channels – print, digital, environmental, in-store, OOH, social and eDM – is where I’m at my best. Campaigns are managed with precision from master artwork through to final output, maintaining visual consistency and technical accuracy across every execution. My methodical approach means nothing slips through.
Branding & Identity
Thoughtful brand identities designed to be flexible and enduring – logos, colour palettes, typography systems and brand guidelines – built to work cohesively across every application. With a production background across print, packaging and digital, I design identity systems that hold up in the real world, not just on a mood board.
How I work
I bring a structured, process-driven approach to every project, supported by strong organisation, clear communication and a deep understanding of print production and digital specification requirements. I interpret briefs accurately, resolve concepts thoughtfully, and deliver artwork with consistency and precision.
Design & Production
Adobe Creative Suite — advanced proficiency across InDesign, Illustrator and Photoshop. Extensive experience across print and digital production workflows including file preparation, prepress, complex dielines, and stock and finish specification.
Digital & Prototyping
Digital asset design and layout using Indesign, Photoshop and Figma, with strong UI awareness applied to hierarchy, user flow and structured layouts. Figma used for wireframing, prototyping and website planning. Currently deepening my Figma expertise with a focus on auto layouts, components & instances and prototyping. Canva available on request.
AI Tools
Actively integrating AI tools – including ChatGPT, Claude, MidJourney and Adobe Firefly – to accelerate ideation, visualise concepts and streamline production workflows. Used practically and purposefully, not as a substitute for craft.
Office & Collaboration
Comfortable working within corporate and agency environments. Microsoft Office including PowerPoint, Word and Excel and Teams, Jira, Monday and SharePoint for collaborative workflows and file management.
-
"I have worked with Kim on countless design projects over the past 4 years and she consistently produces high-quality work with efficiency, accuracy and a clear understanding of project requirements. In addition to her technical and creative strengths, Kim communicates clearly, takes feedback constructively, and approaches each task with professionalism and a positive attitude. I highly recommend Kim for any design work requiring both skill and dependability."
– SHONA WHITTINGTON, DESIGN DIRECTOR, TRUE CHARACTERS
-
"Twelve years ago, Kim was recommended to me by a business associate. One month after she produced her first job for our firm, I sacked my old, overpriced and ineffective advertising agency and moved the design of all our brochures, flyers and advertisements exclusively to Kim. She has now developed and designed literally hundreds of items for us. I have been extremely happy with the product and service Kim provides our firm and I cannot recommend her highly enough."
– NEIL WEBSTER, MD, SIROCCO MARINE
-
"Kim has been the sole designer across our creative projects for the past 14 years. Projects such as the design and ongoing maintenance of our product catalogue, packaging design for hair care and beauty products, logos, websites, signage and marketing materials. Her input to our business has been invaluable to achieve our business objectives. Kim meets every deadline and creative requirement and therefore, I have no hesitation recommending Kim to other businesses."
– ANDREW LYONS, MD, BEAUTOPIA HAIR & BEAUTY