Develop a national campaign for Maybelline New York’s best-selling Instant Age Rewind Eraser concealer, rolling out across print, digital and environmental touchpoints and featuring three global beauty icons.

Senior Integrated Designer responsible for adapting and producing the campaign across multiple formats and channels, including large-scale OOH and street advertising, digital and print applications, through to final artwork.

50+ assets - Large-scale street posters • OOH • Press advertising • eDM • Digital assets • PR postcard

Indesign, Illustrator, Photoshop