Develop a national integrated campaign supporting the launch of Maybelline New York’s newest products, rolling out across digital, print, OOH, PR and in-store channels.

Senior Integrated Designer responsible for artwork adaptation, typography, layout and finished art across the campaign, translating the creative into multiple formats and retail environments.

Multi-channel campaign rollout spanning in-store, OOH, digital, social, PR and print, including large-format retail executions and bespoke die-cut elements.

30+ assets – Gondola end with die-cut sides • Shelf strips & glorifiers • OOH • Web assets • Social assets • PR shopping bag • eDM • Press advertising

Indesign, Illustrator, Photoshop