Develop a national campaign across print, digital and retail to support the launch of three new Maybelline New York products, culminating in an Ultra Beauty store takeover.

Senior Integrated Designer responsible for adapting the campaign across retail, print and digital formats, including the design, artwork and finished art of large-format in-store executions.

30+ assets • Ultra Beauty store takeover • In-store floorstand • Gondola end with shelf strips & glorifiers • National POS • Press advertising • eDM • Digital assets

Indesign, Illustrator, Photoshop