Kim Bloomfield

Senior Graphic Designer | Finished Artist

I’m a detail-driven designer and finished artist with 25 years experience across print, digital, packaging and point of sale. My approach blends precision with creative problem solving to deliver production ready artwork that’s visually compelling and executed to the highest standard. Based in the Byron Shire, Northern NSW, I focus on consistent, considered outcomes across every touchpoint – right down to the final detail.

Services

I combine strong conceptual thinking with exceptional craft to deliver polished, on-brand creative across a range of industries and touchpoints. From initial brief through to final artwork, I create design that communicates clearly, strengthens brand identity and supports marketing and business objectives with purpose and consistency.

  • I offer end-to-end print design, managing projects from initial concept through to finished art and delivery of production-ready files.

    My experience spans a broad range of print applications including reports, brochures, marketing collateral, stationery, pitches, newsletters, capability statements and large-format work such as bus wraps, bus stops and exhibition stands.

    I specialise in long-document design, transforming complex content – large volumes of text, imagery and data – into clear, well-structured and visually compelling documents. With extensive corporate experience and a meticulous eye for detail, I create annual reports, tenders and other long-format documents that communicate key information with clarity, consistency and purpose.

  • I design and develop digital assets including eDMs, web graphics, social media content and online campaign materials, ensuring all work is on-brand, responsive and optimised for clarity, engagement and platform requirements. I also provide photo retouching, along with product and POS mockups to support campaigns and presentations.

  • I work confidently with complex dielines, translating creative across multiple SKUs and producing precise, finished artwork. I have extensive experience setting up files for special print finishes – including foiling, embossing, spot varnishes and specialty inks – ensuring brand consistency and high-quality results.

  • I design effective in-store and point-of-sale materials that capture attention and influence purchase decisions. My experience spans a wide range of formats from floorstands, gondola ends and hotspots to wall units, hangsells, wobblers, mesh ends and decals. Every POS solution is designed to align seamlessly with your brand, communicate key messages at a glance and enhance the overall shopper experience.

  • I have extensive experience rolling out a single creative across a wide range of formats, specifications and channels. I manage campaign rollouts with precision and efficiency ensuring visual consistency, technical accuracy and on-time delivery across print, digital, social, OOH and in-store applications.

  • I specialise in finished art for print and digital, delivering production-ready artwork that meets technical specifications while maintaining creative integrity. With a deep understanding of print production, digital formats and file delivery requirements, I ensure all artwork is accurate, consistent and optimised for its final output. My methodical, detail-driven approach safeguards brand consistency and quality across every touchpoint.

  • I create meaningful brand identities that convey personality, build recognition and support long-term growth. Logos, colour palettes, typography systems and brand guidelines are designed to work together seamlessly, ensuring a consistent and cohesive brand presence across all applications.

  • I create end-to-end Squarespace websites, beginning with wireframes and user-flow planning to ensure clarity, usability and a smooth user experience. I am expanding my skills in Figma to produce detailed prototypes, resolving structure and functionality before build.

    I also provide ongoing maintenance and support, keeping websites up to date, visually consistent and fully operational as content and business requirements change.

  • I’m currently expanding my skills in Premiere Pro and After Effects to create motion content that complements static artwork from clean video edits to simple animations.

  • "Kim is a talented and efficient graphic designer with a keen eye for detail and a flexible approach to meeting client needs. We have worked together on a number of conservation-related design projects and Kim always delivers a quality product on-time and on-budget."

    SAMANTHA MORRIS, COPYWRITER, WOMBAT CREATIVE

  • "Kim has been doing graphic design for me since 2015 and is absolutely incredible. She always works to deliver what you want and need, in a timely fashion and at an extremely reasonable rate. Her work and way of working with her clients is outstanding. I cannot recommend her highly enough."

    TAMARA SMITH, MP, MEMBER FOR BALLINA GREENS

  • "Kim has been the sole designer across all of our creative projects for the past 11 years. Projects such as the design and ongoing maintenance of our product catalogue, packaging design for hair care and beauty products, logos, websites, signage and marketing material. Her input to our business has been invaluable and has been focused to achieve our business objectives. Kim meets every deadline and creative requirement and therefore, I have no hesitation recommending Kim to other businesses."

    ANDREW LYONS, MD – BEAUTOPIA HAIR & BEAUTY

  • "Twelve years ago, Kim was recommended to me by a business associate. One month after she produced her first job for our firm, I sacked my old, overpriced and ineffective advertising agency and moved the design of all our brochures, flyers and advertisements exclusively to Kim. She has now developed and designed literally hundreds of items for us. I have been extremely happy with the product and service Kim provides our firm and I cannot recommend her highly enough."

    NEIL WEBSTER, MD, SIROCCO MARINE

  • "Kim has been the creative technician behind the identity and annual reports of the AIEF since our inception nine years ago. Kim has been committed, interested, enthusiastic and able to work to our tight timeframes, whilst at the same time providing all of our creative design flair that we are extremely happy with! She is also fun to work with and reliable, so I’d have no hesitation in recommending Kimberley Bloom Design to others."

    ANDREW PENFOLD, CEO, AIEF

  • "I have worked with Kim on multiple projects. She has been tremendous in assisting us refine our style and brand feel. Kim is easy to work with, providing timely communication and deliverables and I have no hesitation in recommending her."

    ZIA FLOOK, RAINFOREST RANGERS, BYRON BAY

  • "Kim has been working closely with our team to design a range of products for Rainforest 4 Foundation. Kim designs for print, digital, web, and social media and we’re thrilled with her service, her dedication to the cause, and her commitment to flexibility and fast turn-around."

    KELVIN DAVIES, FOUNDER, RAINFOREST 4 FOUNDATION

  • "Kim’s ability to simplify and beautifully redesign my existing website was a breath of fresh air. Kim was very easy to work with, she quickly understood and implemented the changes for the new website efficiently and professionally. I am so happy with my fresh new website, as well as the other promotional tools Kim created for me, and highly recommend her."

    GABRIELLE MCMAHON, BE BLISS, BYRON BAY

  • "We have been working with Kim for over 12 years now to set up our logo, produce business cards, email signatures, templates, vehicle signage and brochures. The service has always been of the highest quality, prompt, professional and within our budget. We still continue to work with and highly recommend her services.".

    GILLIAN HILBERT, MD – THE PERFECT GARDEN

  • "Kim has worked on a few of my projects and I love working with her. Nothing is a problem and her designs are always exactly what I am looking for. I am not very creative visually so it’s great to have Kim’s knowledge and instinct. I trust her completely with my branding."

    DANNI CARR, FOUNDER, HOW I QUIT ALCOHOL

  • "Kim understands our brand, listens to our needs, and delivers solutions exceeding our expectations. Combining the quality and professionalism of a large design agency, with the flexibility, timeliness and cost of a small business."

    ANDREW HEWSON, MARKETING DIRECTOR, LITERACY CIRCLE

Technical Capabilities

I bring a structured, process-driven approach and a highly organised workflow to every project. I interpret briefs with accuracy, develop refined concepts and deliver artwork that adheres to brand and production requirements across all outputs. Ongoing professional development ensures my design and production practices remain current, efficient and commercially effective.

  • Highly proficient in Indesign, Photoshop and Illustrator

  • I am currently training/upskilling in Figma and have a good understanding of UX and UI fundamentals with SEO awareness

  • ChatGPT, MidJourney, Adobe Firefly.

  • Sound knowledge of PowerPoint, Word and Excel

  • I am currently training/upskilling in Premiere Pro and After Effects