Kim Bloomfield
Senior Graphic Designer | Finished Artist
I’m a detail-driven designer and finished artist with 25 years experience across print, digital, packaging and point of sale. My approach blends precision with creative problem solving to deliver production ready artwork that’s visually compelling and executed to the highest standard. Based in the Byron Shire, Northern NSW, I focus on consistent, considered outcomes across every touchpoint – right down to the final detail.
Services
I combine strong conceptual thinking with exceptional craft to deliver polished, on-brand creative across a range of industries and touchpoints. From initial brief through to final artwork, I create design that communicates clearly, strengthens brand identity and supports marketing and business objectives with purpose and consistency.
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I offer end-to-end print design, managing projects from initial concept through to finished art and delivery of production-ready files.
My experience spans a broad range of print applications including reports, brochures, marketing collateral, stationery, pitches, newsletters, capability statements and large-format work such as bus wraps, bus stops and exhibition stands.
I specialise in long-document design, transforming complex content – large volumes of text, imagery and data – into clear, well-structured and visually compelling documents. With extensive corporate experience and a meticulous eye for detail, I create annual reports, tenders and other long-format documents that communicate key information with clarity, consistency and purpose.
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I design and develop digital assets including eDMs, web graphics, social media content and online campaign materials, ensuring all work is on-brand, responsive and optimised for clarity, engagement and platform requirements. I also provide photo retouching, along with product and POS mockups to support campaigns and presentations.
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I work confidently with complex dielines, translating creative across multiple SKUs and producing precise, finished artwork. I have extensive experience setting up files for special print finishes – including foiling, embossing, spot varnishes and specialty inks – ensuring brand consistency and high-quality results.
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I design effective in-store and point-of-sale materials that capture attention and influence purchase decisions. My experience spans a wide range of formats from floorstands, gondola ends and hotspots to wall units, hangsells, wobblers, mesh ends and decals. Every POS solution is designed to align seamlessly with your brand, communicate key messages at a glance and enhance the overall shopper experience.
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I have extensive experience rolling out a single creative across a wide range of formats, specifications and channels. I manage campaign rollouts with precision and efficiency ensuring visual consistency, technical accuracy and on-time delivery across print, digital, social, OOH and in-store applications.
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I specialise in finished art for print and digital, delivering production-ready artwork that meets technical specifications while maintaining creative integrity. With a deep understanding of print production, digital formats and file delivery requirements, I ensure all artwork is accurate, consistent and optimised for its final output. My methodical, detail-driven approach safeguards brand consistency and quality across every touchpoint.
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I create meaningful brand identities that convey personality, build recognition and support long-term growth. Logos, colour palettes, typography systems and brand guidelines are designed to work together seamlessly, ensuring a consistent and cohesive brand presence across all applications.
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I create end-to-end Squarespace websites, beginning with wireframes and user-flow planning to ensure clarity, usability and a smooth user experience. I am expanding my skills in Figma to produce detailed prototypes, resolving structure and functionality before build.
I also provide ongoing maintenance and support, keeping websites up to date, visually consistent and fully operational as content and business requirements change.
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I’m currently expanding my skills in Premiere Pro and After Effects to create motion content that complements static artwork from clean video edits to simple animations.
Technical Capabilities
I bring a structured, process-driven approach and a highly organised workflow to every project. I interpret briefs with accuracy, develop refined concepts and deliver artwork that adheres to brand and production requirements across all outputs. Ongoing professional development ensures my design and production practices remain current, efficient and commercially effective.
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Highly proficient in Indesign, Photoshop and Illustrator
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I am currently training/upskilling in Figma and have a good understanding of UX and UI fundamentals with SEO awareness
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ChatGPT, MidJourney, Adobe Firefly.
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Sound knowledge of PowerPoint, Word and Excel
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I am currently training/upskilling in Premiere Pro and After Effects